Advertisement Jingle - Smart very smart
Posted on December 27, 2007
Filed Under India, Media and advertising
Several aspects of a video advertisement makes it distinct from others and enables it in getting a special place in hearts of its viewers.
One of them is the jingle, the catchy background music of an advertisement. Maruti Suzuki Wagon R has released a new advertisement featuring background music from a very popular Indian Sufi singer Kailash Kher.
Combined with a great concept, voice of Kailash Kher is doing magic on the small screen and suggests everyone to be different than others by find out their own way obviously with their new Maruti Suzuki Wagon R (which Maruti Suzuki expects people to buy after watching this promo) and be "smart very smart".
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What is the name of the Kailash Kher song? Or was it just made for this ad.
@rohit: It seems like, the song was just being made for the ad specially. But may be later they will add it to some album.
Few companies had came up with something like this before as well.