I let my daughter wear Kamasutra

Posted on January 2, 2008 
Filed Under India, Media and advertising

kamasutra-personal-care-promotion Its obvious to get confused after seeing this banner. Kamasutra one of the leading Indian manufacturers of condoms and known for the same around the world has introduced a new range of personal care for both men and women.

Tag line here "I let my daughter wear Kamasutra" appears to be a very well planned pitch for introducing Kamasutra into an all new domain. At present Kamasutra has released a range of deodorants and after shave lotions. Products are been named very carefully keeping the brand image in consideration like KamaSutra Spark, KamaSutra Urge, KamaSutra Dare, KamaSutra Provoke and KamaSutra Intention.

Quite similarly an advertisement of undergarment company Amul became very popular where a woman is washing her husband’s underwear with really stunning expressions. Read more

As of now this fabulous concept of promoting personal care range products is limited to only movie halls, and few public places to target only well educated broadminded audience to avoid any misinterpretation of the message that is intended to be delivered. Good amount of online promotion is made on the web site by putting banner ads and showcasing all the personal care range products along with their details.

Kamasutra must have made many turned on by there late night TV advertisements and now with a difference Kamasutra is making people curious. And that is what seems to be the motive behind coming up with such a concept for promotion of the Kamasutra personal care range.

PS: Use condoms prevent AIDS

Comments

One Response to “I let my daughter wear Kamasutra”

  1. John Paul on January 13th, 2008 11:16 pm

    Is this the only way to prevent AIDS??? I am doing a report on AIDS, and you seem to be a very knowledgeable person on the subject.

    Thanks,

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